The tower is part of the Lotte World complex, which is located in Seoul's southern Jamsil district, in the heart of the city on the banks of the Han River. The "Vertical City" offers a lot of space for private and public use. Over 123 floors, there are apartments, shops, offices, a 7-star hotel, and various entertainment venues, including a swimming pool on the 85th floor, a restaurant at the top of the tower, and an observation deck on the 123rd floor with breathtaking views of the capital of South Korea. The outer shell of the tower consists of tinted glass, as well as metal elements that emphasize the building. The international architectural bureau Kohn Pederson Fox Architects, headquartered in New York, has been designing the complex for 13 years. The architects' goal was to stylishly combine modern elegance with traditional Korean art. The project was implemented by the construction department of Lotte Group, a multinational conglomerate that employs more than 56,000 people in South Korea.